CASA NOIR

Contemporary Luxury Loungewear

Studio Nayéh Concept Project

Product Development | Pattern Development | Sourcing | Sampling | Manufacturing


THE PROJECT

Casa Noir is a contemporary luxury loungewear concept developed around the idea that comfort & sophistication
should exist within the same wardrobe

The collection explores relaxed silhouettes, refined proportions & elevated everyday pieces
designed to move seamlessly between home, travel and modern city living

The capsule is designed as a cohesive wardrobe, with individual pieces working independently
while also allowing multiple combinations across the collection


PROJECT OVERVIEW

NUMBER OF STYLES

SIX

CATEGORY

WOMENSWEAR

POSITIONING

LUXURY LOUNGEWEAR

DEVELOPMENT

PORTUGAL


THE BRIEF

The objective was to create a premium loungewear collection that felt:

Sophisticated but effortless | Comfortable without appearing overly casual | Minimal without becoming basic

Versatile across home, travel and everyday wear | Cohesive as a complete wardrobe | Suitable for premium commercial production

The collection was developed around soft, fluid fabrics, restrained detailing and strong silhouettes,
allowing the materials and construction to become an integral part of the design language


OUR APPROACH

THE RESULT

The Casa Noir concept demonstrates a complete development pathway:

CONCEPT

|

PRODUCT DEVELOPMENT

|

PATTERN DEVELOPMENT

|

SAMPLING

|

TECHNICAL DEVELOPMENT

|

SOURCING

|

MANUFACTURING

|

QUALITY CONTROL

|

DELIVERY

|

CONCEPT | PRODUCT DEVELOPMENT | PATTERN DEVELOPMENT | SAMPLING | TECHNICAL DEVELOPMENT | SOURCING | MANUFACTURING | QUALITY CONTROL | DELIVERY |

THE COLLECTION


WHY THE DEVELOPMENT PROCESS MATTERS

A strong fashion product is not created when the sketch is finished

It is created when the design, pattern, material, construction and manufacturing process work together

That is where Studio Nayéh sits

We bridge the space between:

What the product should look like
&
What the factory actually needs to make it


STUDIO NAYÉH

From Concept to Finished Product

Fashion | Jewellery | Product Development | Manufacturing

We work with emerging and established brands to develop products from initial concept
through technical development, sourcing, sampling and managed manufacturing

Need to develop your next collection?