ÉLANE

Luxury Lingerie & Intimates

Studio Nayéh Concept Project

Product Development | Jewellery Design | Material Development | Sampling & Validation

Technical Development | Sourcing | Manufacturing | Quality Control


THE PROJECT

ELARA was developed as a contemporary natural stone jewellery concept centred around organic forms, natural colour variation and refined silver construction

The collection explores jewellery inspired by the natural character of stones, combining irregular shapes,
polished surfaces and considered metalwork with a modern, feminine aesthetic

The development focused on translating each concept into technically viable jewellery pieces,
considering stone selection, setting methods, proportions, weight, wearability, silver construction and finishing

Each piece was developed through a complete process of jewellery design, material development,
prototyping, technical refinement, sourcing and manufacturing, taking the collection from initial concept through to production-ready jewellery


PROJECT OVERVIEW

NUMBER OF STYLES

EIGHT

CATEGORY

STONE JEWELLERY

POSITIONING

MODERN LUXURY

DEVELOPMENT

PORTUGAL


THE BRIEF

The objective was to create a natural stone jewellery collection that felt:

Organic but refined | Earthy but contemporary | Distinctive but wearable
Feminine without being overly delicate | Natural without feeling rustic | Premium and considered

The collection was developed around the individuality of natural stones, using variations in colour, shape, texture and translucency as key design elements. Silver was selected as the core metal to complement the natural character of the stones while providing a refined,
durable and versatile foundation

Each piece was designed to feel unique through its stone selection and organic form,
while maintaining a cohesive ELARA identity across the collection


OUR APPROACH

THE RESULT

The ELARA concept demonstrates a complete natural stone jewellery development pathway:

CONCEPT

|

PRODUCT DEVELOPMENT

|

JEWELLERY DESIGN

|

MATERIAL & STONE DEVELOPMENT

|

SAMPLING & VALIDATION

|

TECHNICAL DEVELOPMENT

|

SOURCING

|

MANUFACTURING

|

CONCEPT | PRODUCT DEVELOPMENT | JEWELLERY DESIGN | MATERIAL & STONE DEVELOPMENT | SAMPLING & VALIDATION | TECHNICAL DEVELOPMENT | SOURCING | MANUFACTURING |


THE COLLECTION


WHY THE DEVELOPMENT PROCESS MATTERS

A natural stone jewellery piece is not created when the design is finished

It is created when the stone, proportions, silver structure, setting, finish and wearability work together

For ELARA, every element must support the natural character of the stone, from the precision of the setting and silver construction to the balance, surface finish and comfort of each piece

The development process transforms a natural stone concept into a technically resolved, beautifully crafted and production-ready jewellery collection


STUDIO NAYÉH

From Concept to Finished Product

Fashion | Jewellery | Product Development | Manufacturing

We work with emerging and established brands to develop products from initial concept
through technical development, sourcing, sampling and managed manufacturing

Need to develop your next collection?